Our Corporate Plan objectives are to drive forward visitor spend of £100m to the local economy by 1 million visitors by 2020 which will support 5,000 jobs in the developing tourism sector.

The Visit Derry mission is:

"To attract more visitors to the destination and ensure that they enjoy an experience that is legendary".

We will do this by promoting the historic, walled city as a hub for visiting the destination and making sure that those who visit can experience the vibrancy of our urban areas and tranquillity of our natural hinterland. Our immediate goal is to attract 1m visitors, spending £100m each year.

Visit Derry Vision

Our vision is that the city and region will be a destination and visitor experience that is exceptional.  This means working with others to make the destination:

  • A recognised international tourism destination within the island of Ireland
  • A confident, vibrant, forward looking city and district that provides the best of all worlds, offering city, coastal and countryside experiences
  • A city recognised as:
    • Hosting Ireland’s only completely historic walled city
    • Providing opportunities to spend time exploring areas of outstanding natural beauty
    • A vibrant “City of Culture” that is friendly and welcoming, with new stories to tell

Download Corporate Plan